#EndLoneliness: Charity Campaign for British Red Cross
Under the title of #EndLoneliness I will provide a charity campaign aimed at raising awareness of social isolation for people with disabilities and mental illnesses.
The target audience will be the young demographic (18 - 35) and providing appropriately visually and stimulating materials that addresses the key challenges. As the British Red Cross is a UK-based chairty, I will be focusing on targeting on UK citizens who see themselves as ‘charitable’ and ‘emphaphetic’.
The social media campaign will have two main aims - to raise awareness of the charity ‘British Red Cross’ and to raise awareness of social isolation for people with disabilities and mental illnesses. In the Information graphics and Educational and Interactive materials this will provide a way of learning about isolation and how volunteers can help combat this. I am looking to engage a younger audience who have potentially more time to commit to volunteer work during their studies.