Agency: Haymarket Media Group

Challenge
BMW wanted to raise awareness with buyers of both the breadth and efficiency of its extensive range of plug-in hybrid models – positioning itself as a technology leader in the sector, with a car for every driver and need.
Results
Despite launching the campaign at the start of the coronavirus outbreak, the BMW PHEV campaign has already achieved over 59,000 views to date across the YouTube channels – delivering over 2,020 hours of exposure for BMW.
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