Agency: Haymarket Media Group
Challenge
Find an impactful way to raise awareness of the Audi Q5 Plug-in Hybrid SUV – a trailblazer for a new range of electrified hybrid models from the brand – with a solution that works across print and digital.
Idea
The print and digital campaign built on the ‘reveal’ nature of the Audi Q5 Plug-in Hybrid’s launch – using an attention-grabbing high-quality 4-paged advertorial for a selection of major magazine publications and a ‘scratch-to-reveal’ interactive online banners for the digital treatment.
Results
The digital creative was carefully and tightly targeted at SUV and hybrid intenders to increase response, and the results were impressive.
Around 40% of SUV intenders and 24% of hybrid intenders interacted with the digital display, while traffic to Audi Q5 content on Autocar saw a 188% spike at the campaign’s peak.